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TravelAge West: Solo Female Adventure Travel

It’s been said before that the future is female, and statistics back up this prediction within the travel world, as well. So, as the travel industry re-emerges and recovers from the pandemic, travel advisors would be wise to attract and retain female clientele.

Women around the world were responsible for an estimated $31.8 trillion in consumer spending in the year leading up to the COVID-19 crisis, according to the World Data Lab. They also tend to spend much more in travel dollars than men. In fact, research suggests that women make at least 80% of all travel decisions, which equates to hundreds of billions of the industry’s purchasing power.


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