It’s been said before that the future is female, and statistics back up this prediction within the travel world, as well. So, as the travel industry re-emerges and recovers from the pandemic, travel advisors would be wise to attract and retain female clientele.
Women around the world were responsible for an estimated $31.8 trillion in consumer spending in the year leading up to the COVID-19 crisis, according to the World Data Lab. They also tend to spend much more in travel dollars than men. In fact, research suggests that women make at least 80% of all travel decisions, which equates to hundreds of billions of the industry’s purchasing power.